Accelerated Account Excellence

Project Description

Through close collaboration between Pi Partnership and the client we led and developed an approach to KAM based on customer insight. The KAM’s learned to acquire information about the physicians that prescribe their products and the decision makers that impact their usage. They learnt to ask the right questions – What factors influenced those decisions, and how physicians and more importantly payers perceive the client’s brand and company. With this information, KAM teams can deliver more compelling and effective messages to all customer types with higher-impact activities to achieve the best possible results.